Visual identity and digital design for founders and growing businesses.

Artis Jewellery · Concept

Tatum Juices · Concept

Fusery is an independent design studio. I create visual identities and digital design for founders, experts and small business owners.

Anya, founder of Fusery
Meet Anya

Fusery brings together visual design and my 7 years of international experience in digital products and project management. That experience shows in how I run projects: a clear process, well-reasoned decisions and neatly prepared files. I look at your business both as a product manager and as a designer, so the identity carries over to your website, content, product and packaging. I’m based in Amsterdam and work with clients across Europe.

As a creative partner to founders, I get to know the product and the people behind it.

A raspberry, a strawberry and blueberries drawn in outline
Approach

We start with a detailed briefing session, where I gather the full picture of your business, define the problem and scope the project. Then we move on to ideas: the details you shared in the briefing become the starting point for the visual concept.

What does a visual identity do for your business?

Customers, new hires and investors trust your business more

I create a graphic language based on what your product does and how it should feel, so people recognise it at a glance.

Your product looks worth its price

Your packaging and website match the product’s price, details and quality, so they appeal to the customers it is made for.

One design system with clear rules

Packaging, website, digital campaigns, brand assets and your investor deck share one graphic language, set out in guidelines anyone on your team can follow.

Visual Identity

A visual system that makes your business recognisable and keeps it consistent.

  • Logo design
  • Typography
  • Colour palette
  • Graphic language
  • Photography
  • Illustration
  • Brand assets
  • Packaging
  • Identity guidelines

Digital Design

Websites and digital materials built on your visual identity: easy to navigate and working on any screen.

  • Landing pages
  • Website design
  • No-code development
  • Design systems
  • Digital campaigns
  • Digital guidelines
  • Social media content

Let’s talk

Tell me about your project, and I’ll get back to you within a couple of business days to set up a short free introductory call.

Which services are you interested in?

You fill in the contact form, and I set up a short free introductory call to discuss your project.

Sure. We can work out the scope together on the introductory call, and I’ll suggest where to start.

Usually 50% up front and the rest once you approve the result. Terms can differ depending on the scope and length of the project. After the introductory call, I’ll send you a proposal for your project.

Two free revision rounds are included at each project stage, and we stay in touch throughout the project.

Let’s talk. I can do a lot of it myself, and for the rest I can bring in people from my creative network, such as photographers, videographers or a production team.